Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Lutz's Cadillac puts on a better show than Lutz

"Hi, I'm Bob Lutz, and this is the Cadillac CTS-V Drive Challenge." General Motors Co.'s marketing chief dons his monogrammed helmet and puts Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club, a members-only track. In what might have passed as a dismissible moment of Lutz braggadocio, "Maximum" Bob has challenged anyone with a four-door sedan to beat his 2010 CTS-V. Though not a showman by trade, Lutz is bankable for amusing, bald-faced assessments of his employer, his critics and the auto industry at large.

Lamborghini Egoista revealed at Lamborghini’s 50th Anniversary celebrations UPDATED

The Lamborghini Egoista (which translate as the Lamborghini ‘Selfish’) gets its name because it is designed as a single seater, purely for the pleasure of the driver. Designed by Walter De Silva, the Egoista sports dramatic styling that is said to be inspired by the Apache helicopter (and isn’t entirely successful – the Apache looks better) and extensively uses carbon fibre with a canopy that can be removed for real single-seat fresh air thrills. Power comes from the Gallardo’s 5.2 litre V10, although so far all Lamborghini has done is release a single photo of the Egoista (above), so we don’t yet know whether the Egoista will be a one-off special like the Aventador J, a short run at silly prices like the Veneno or just a concept that will never see the light of day again.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.